WELCOME TO OUR AMAZING
BIRTH COMMUNITY!
Build a career, not just a qualification.
Being brilliant at supporting families isn't enough if no one knows you exist.
The reality is that qualifying is only the beginning. The biggest challenges often come after the course has finished.
How do you find your first clients? Create an antenatal course that people actually want to book? Market yourself without feeling salesy? What happens when you support your first birth and need someone to debrief with afterwards?
How do you keep learning, growing and developing as maternity care evolves? These aren't things a certificate can solve. They're the foundations of building a long, fulfilling career in birth work. That's why we've created something that goes so much further than simply training you.
We don't just help you qualify. We'll help you turn your passion into a lifelong career supporting families!
When you choose our training, we won't tell you to simply "manifest your birth business." We give you practical strategies that actually work.
Alongside your core training, you'll have access to launch strategies, SEO training, marketing workshops, AI guidance, a step-by-step business course, business mentoring and so much more.
We've worked hard to build our own birth businesses and we're passionate about sharing everything we've learnt with you. We don't keep the good stuff to ourselves. We want you to build a business that feels sustainable, fulfilling and successful in your own community and wherever else your journey takes you.
Birth work doesn't stop when you graduate, and neither should your learning!
The Perinatal Collective is one of the things we're most proud of. It's far more than a membership. It's an incredible community of birth workers who genuinely want one another to succeed.
It's where we're chatting most days, asking questions, celebrating successes, sharing ideas, working through challenges and supporting one another. It's where you can ask for advice before teaching your first class, debrief after a difficult birth, share exciting wins and continue learning alongside people who truly understand this work.
We host regular workshops to complement your core training, giving us time to really deep dive into the subjects we're passionate about. You'll also find updates on maternity policies and reports, business mentoring, monthly get-togethers, guest experts and more in-depth support whenever you need it.
We're incredibly lucky to work alongside some amazing people including Mars Lord, Emma Ashworth, Rose founder of Queer Birth, Victoria founder of Neurodivergent Birth and The Mindful Breastfeeding School, amongst many others, bringing fresh perspectives and specialist knowledge into our community.
You'll also have access to a huge library of resources to support your doula work, antenatal teaching, business and your own personal development.
For our antenatal educators, we're alongside you as you launch your first course, choose your venue and create a space that parents love coming back to.
For our doulas, we're with you as you begin supporting families, offering guidance, reassurance, practical templates and a trusted sounding board as you grow into your role.
Quite simply, we're here for the long term.
We're not interested in simply producing graduates. We're passionate about developing exceptional birth workers who continue learning, questioning, growing and making a real difference to families throughout their careers.
Membership to The Perinatal Collective is included in your investment for the first 12 months because we believe your first year in practice is when you'll need us most. After that, if you'd like to stay (and most people do!), a small monthly membership fee applies so you can continue learning, growing and being part of our wonderful birth community.
Meet Sam…
Hello! Sam here, founder of The Perinatal Academy!
I lead our business and marketing training, bringing over 20 years of experience in branding, marketing and sales across national publications and household names including Pampers, Boots, The Co-op and many more.
After finally taking the step to qualifying in antenatal education in 2021, I built my own successful independent antenatal business, with regularly sold-out courses, five star reviews and consistent midwife recommendations. It grew to the point where I was able to hire other wonderful antenatal teachers to deliver courses and workshops across multiple areas.
Stepping into Doula work in 2024 meant I could no longer run three businesses at once while also being the mum I wanted to be, so in 2025 I sold my local antenatal business to new ownership. It is still thriving today, and I continue to teach for them because I genuinely love the work so much! I can’t leave!
I’ve used my media & marketing background and birth business experience to become highly skilled at finding expectant and new parents where they’re at through social media, SEO, hyper-local advertising and in-person community events.
I’ll be coaching you on how to set up and grow your own business, and you’ll also receive digital marketing training from The Business of Babies so you can create real momentum, with continued support long after your course ends.
I feel so strongly that when you choose this path, you should know expert support is always there.
So even though you are self employed, you never have to feel like you are doing it alone!
Talk to us… If you have any questions at all about our courses, payment plans or what this work could look like for you then get in touch!